'Superheroes' protest against consumerism - YouTube
Street Art against consumerism | Feel Desain
Returning to larger comparisons, different traditions concerning women will likely affect reactions to key aspects of consumerism, though one must caution against viewing consumerism only as a female concern. Contexts will also vary depending on degrees of prior emphasis on social and generational hierarchies. More work is clearly needed on precise aspects of comparison, such as variations in the nature, as well as the timing, of department stores, variations (if any) in rates of kleptomania, variations in political and cultural hostility to consumerism, and so on. Here is an area where both teaching and research can advance our understanding of consumerism and its role in recent world history.
'Superheroes' protest against consumerism
Consumerism's inevitable march is also qualified by the important hesitations and objections that its practices always arouse, particularly (though not exclusively) in their early development. The triteness and hedonism of consumerism make it an inviting target to a variety of critics. These criticisms include religious objections, on grounds of inappropriate priorities; social objections, based on a sense that society has an established (often racial) hierarchy that consumerism threatens to overturn, allowing unworthy people to look and act just like their betters; and age-based objections to the consumer leadership of the young. Also fairly standard are attacks on women as particularly vulnerable to consumerism's encouragement of public display to the detriment of financial prudence and respectable family behavior. These objections, in some blend, crop up everywhere and help to explain such diverse key movements as Nazism and the Japanese government's attempt to discipline consumerism in the name of group loyalty from the 1920s through World War II. Consumerism has often also been attacked as foreign. Even umbrellas were protested in eighteenth-century England as effetely French. While in many societies resistance seems to lessen after a while (Western Europe after World War II, for instance), some anxiety or guilt about consumerism may persist in less explicit forms -- even in the United States. And new movements against consumerism, based on religion or environmentalism or antiglobalism or other factors, remain an important part of world history even today. There is no inevitable trend toward unqualified acceptance.