the corporation - advertisements targeting children
Attractive reasons of food advertisements targeting children
In order to stop advertisements targeting children as prime consumers, we need more than just a pledge. The Government has to come out with strict laws to protect our children from exploitation by irresponsible advertisers.
advertisements targeting Children on different age-groups of children
DISCUSSION: Findings raise concern about the presence of this content in televised food advertisements targeting children and serve to alert pediatric health professionals and other child health advocates to take a closer look at this issue.
Advertisements targeting children and adolescents are profoundly influential. Teens are the consumers of today and of the future. When a brand connects with a teen, it could tap into a lifetime of loyalty Some recent food advertisement content analytic studies have concentrated on adult products (; ), but this study focuses on food products targeted at both adults and children. It attempted to contrast food advertisements targeting children versus adults. This study represents an addition to the existing literature on the content of television food advertisements because it is a comparison between child-focused and adult-focused television food advertisements, which has been the case with relatively few of the previous studies reviewed (most have concentrated on analysing child-focused food advertisements in isolation). It explores whether similar food is advertised quite differently to adults and children and whether different food is advertised more frequently to these two distinct sets of consumers.